Calm on the surface

Five forces competitive model with existing industry structure
An industry structure is composed of five competitive forces jointly determined. This five competitive forces are: enter threat threat of substitution, bargaining power customers, suppliers, price negotiation and competition among existing competitors. Let's analyze the existing competitive forces crane industry: First, enter the threats: For the current market, the threshold is low, new entrants into easier; Second, the threat of substitution: other lifting machinery pallet jacks due to its structure and use the occasion different, gantry crane is not a threat; Third, customer bargaining power: industry is still in a buyer's market, the customer's bargaining ability; four, supplier bargaining power: Because the client side is often specified parts, supply-side bargaining ability; five industry competitors: competitors include both well-known within the industry nationwide each crane manufacturers, local businesses, including the introduction of foreign technology, as well as direct access to the domestic foreign joint venture enterprise.
Through the above five force model analysis, we can conclude that: In the new round of competition, or will the winning companies should have such qualities: one, the introduction of advanced and mature technology and can quickly industrialization; two , R & D ability, high-tech products.
Calm on the surface, but the choppy water, today's market, in addition to great effect, too this two General Corporation and Weihua and some other companies in the second tier, and the remaining four hundred small and medium sized companies who have opportunity to forge a red, crossed the goal. And how to break loose, occupying a hill? This had lead to the topic of technology up.