Chinese forklift industry response to the global industrial vehicles, a new pattern of change strategy

As Japan's power to the superior and Mitsubishi merged Japanese Mitsubishi Forklift Nichiyu after only four electrics tacker Group in Japan, and this four Forklift Group has two sales over two billion U.S. dollars, while China forklift companies but not an annual sales income of more than 2 billion U.S. dollars.
As Japan's Komatsu Forklift began to withdraw from the Chinese market, the current Komatsu Forklift global rankings in seventh place to retreat from the previous finish ninth, seventh from Japan's UniCarriers (Nissan and TCM combined company) replaced. With the rapid economic development, China has made significant progress in the forklift industry, China's Anhui Forklift Group has remained unchanged eighth position in the world, if nothing else, the 2012 ranking of China will have two truck companies in the world Forklift ranks of the top ten.
Even though China has two forklifts Forklift Group to enter the global top ten in the ranks, however, and other countries are still far from forklift giants. Ranked first and second world Forklift Toyota and KION annual sales income of nearly $ 6 billion, ranking the third to the sixth annual sales income of more than $ 2 billion, and the remaining four years of the top ten global finalists Sales income must be more than one billion U.S. dollars, China's forklift companies want to maintain the existing location and a more substantial increase also need to redouble their efforts.
Global forklift companies ranked the top six all have such a high sales because their product line extension is very extensive, high low-end market has a share, and specializes in the production of electric forklift trucks and specializes in internal combustion forklifts enterprises to adopt merger combinations up and shut down factories in Europe and America, and sold unprofitable businesses turning to emerging markets, and efforts to develop new products, to master technology with independent intellectual property rights in developing countries to establish their own production base, to control the global market.
Although hundreds of Chinese truck manufacturer, but many manufacturers are still at a low level handling equipment manufacture. Chinese forklift industry want to have a huge change and progress, entrepreneurs should abandon those traditional competition, comply with China's development trend of the times, study abroad resource integration, to achieve powerful combination can occur in a short period of outstanding forklift manufacturers and service providers, to a new pattern of industrial vehicles in the world a place.
China is a populous country, China forklift truck market in the future for a long period of time are the world's largest market, forklift industry should strive to open up foreign markets while maintaining and improving the domestic market share. At present the domestic truck industry faces chaos, disorder of the situation, you want to contain and improve this situation, the forklift industry in addition to the introduction of advanced technology, and strive to improve the technological content of products, should also focus on business management, into excellent management experience.
With the new pattern of global change in industrial vehicles, the future of China forklift pressures and challenges facing businesses growing, before relying on simple and low-end products to occupy the market's prices will gradually disappear and will be followed Competition's technology and services, our truck companies must be wary of this law of development, and strive to improve product technology and service